Botanical Bodies
Botanical Bodies is a online houseplant brand that I created for my senior thesis in my BFA Graphic Design program. All the elements of the project, from the imagined ethos of the brand to the color palette, logo, and promotional materials were designed and illustrated by me. I organized all of these assets into a brand package.
Botanical Bodies began as a concept-heavy project, something that I wanted to stand on it’s own as a legitimate, functional brand identity and as an art piece. As someone who grew up around many plants and takes care of multiple houseplants in my own home, the idea of treating houseplants as the caretakers of the body, mood, and space appealed to me.
In these initial sketches you can see my process of brainstorming, word association, studies in symmetry, early logo ideation, and mood curation. Some of these ideas ended up on the cutting room floor, as it were, and some I hope you can pinpoint in the finished product. The purpose of showing these examples is to highlight my creative process, and how I take these ideas from initial to final.
This brand system started with exploratory sketches that fused botanical forms with the human body, then evolved into a cohesive visual language. I refined those concepts into a consistent palette, custom illustration style, and “B” monogram—balancing softness and structure to create a moody, editorial identity that feels intimate, modern, and slightly surreal.
